Designed for the small business owner who is ready to be large and in charge. Learn to create your own stunning website, along with all the skills you need to launch and flourish.
Prefer the cliff notes version?
Here’s a snippet of what we will cover during this workshop:
HOW TO IDENTIFY YOUR WEBSITE GOALS and align these to your business goals
Who your target audience is and how this helps your new website
How to create a website sitemap
What is your brand tone of voice and identifying keywords to match
How to create a website style thats unique to you
HOW TO PLAN OUT YOUR WEBSITE FOR MAXIMUM CONVERSIONS (READ: ENQUIRIES, SALES - THE WORKS!)
HOW TO wireframe, design and build A BANGIN’ HOMEPAGE DESIGN (in a day!)
HOW TO ENSURE YOUR NEW WEBSITE WORKS PERFECTLY ON ALL DEVICES
HOW TO ADD IN ADDITIONAL WEBSITE PAGES
HOW TO GET YOUR WEBSITE ONLINE (WTF IS WEBSITE HOSTING AND DOMAINS ANYWAY…)
HOW TO WRITE COPY THAT CATCHES THE ATTENTION AND AFFECTIONS OF YOUR TARGET AUDIENCE
basic SEO tips and tricks
Upcoming workshop dates.
From start to finish. Here’s what you can expect from the day. —
From here we get into the nitty gritty of who your target audience is. This helps us to create a website that works smarter not harder and aligns with your business needs.
Next up is working out what you need to communicate to your awaiting audience and turning this into your own website sitemap.
We’ll also briefly touch on key words for your content, and how to define your website/brand tone of voice.
Doors open at 8.30am. The smell of coffee and fresh pastry is in the air. Fill up that cup and load up that plate, you’re going to need all the energy you can get for the day. We kick it off with introductions and a few house keeping rules for the day. Then we jump straight into it. First up is business and website goals - in a nutshell - understanding not only why you need a website, but how it’s going to grow your business. We’re laying the foundations for a great website.
We know what pages you need, and we know how we want them to look. The final step is building your wireframe to make sure we don’t miss any functionality. Think of this like a house plan. You wouldn’t start building without it - what if you forgot a window or door! The exact same goes for your website. Using our trusty wireframing tool we’ll guide you through designing the layout of your home page. Tired yet? We thought you might be - time to refuel with lunch.
A quick power walk around the block to clear those brains, and next up it’s time to jump straight into design. We’ll draw on inspiration of website you love and lust over to create your own mood-board. Then we’ll design your website style guide.
This includes defining what colours you’ll use, imagery styles and fonts for headings and text. We put this together into one easy to use reference document to speed up the build process. Next up, wire framing (wire what?!).
Using your wireframe, we show you how to use the Squarespace elements to create your home page. We’ll then walk you through the design section of Squarespace and how you can customise your website to match your brand. It’s all starting to come together now! We’ll walk you through
During this section, we’ll also show you how to customise your website to ensure it looks perfect on all device sizes - yep, we’re talking mobile responsiveness!
With a belly full of delicious melt-in-your-mouth food, we move straight into your Squarespace demo site. Before we let you loose on the tools, we’ll walk you through the program itself, making sure to pay specific attention to all the Squarespace elements that will be necessary for you to complete your new website. Don’t forget - you’ve got your trusty Website Building Bible to refer back to at any point in time that has step by step instruction on everything we cover during the session. Now it’s your turn!
Last but not least, we’ll talk about website hosting and domain names - all the things you need to know to get your website live. We’ll also walk through some basic SEO tips
We’re on the home stretch now! We’ll give you a chance to take the reigns on your website and continue tinkering on your new website. Don’t worry if you don’t get it finished in the day - we don’t expect you to! The idea of the day is to give you the knowledge you need to not just create a website, but to be able to manage it well into the future. Your website will stay in trial mode for 6 months so you can take your time to master your website building skills,